Visibility and Action Plan 2012-2016

The Quebec Forest Industry Council and its various committees are dedicated to accomplishing the 2012-16 strategic plan. This plan includes several strategic priorities and many projects aimed at achieving three major strategic directions.

Below is the action plan of the Communications and Public Affairs unit, which was developed prior to initiating the approach undertaken with the consulting firm of Desjardins Marketing Stratégique inc.

Ongoing projects include:


  • Organization of the 2012 Convention;
  • Developing the 2012-16 action plan;
  • Monitoring Bill 57;
  • Stepping up communications with target audiences;
  • Supporting industry growth;
  • Soliciting new corporate members;
  • Collaborating on our partners’ activities;
  • Participating in numerous provincial and national committees;
  • Attending events such as partner congresses, talks, tour of regions, plant visits, etc.


For the latest detailed annual reports of the QFIC, please go to the "Extranet" section.


For any requests, please contact:


Laurence Drouin
Assistant Manager, Communications and Public Affairs
Tel: 418-657-7916, ext. 411
Cell: 418-564-7254
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